Published in Bootcamp·Mar 7A very peri big influenceEvery year, around the first week of January, millions of designers eagerly await a reveal that will transform the way they live. No, I’m not referring to horoscopes, but to Pantone’s announcement of the Colour of the Year. And this year, Pantone decided to bestow this honour on Very Peri. …Design3 min read
Published in Bootcamp·May 14, 2021Inclusivity is not a choiceMy fiancé and I often argue about things ranging from who ate the last piece of cake to who should do the dishes on Sundays. But the more interesting debates happen when we discuss our loosely intermingled professional roles and the work they involve. One such insightful conversation stayed with…Design Thinking4 min read
Oct 19, 2020What is ethical design and why does it matter?When I look back at my time in design school, I realize that I never had a class on ethical design practices. You would think they were educating future designers on how to be mindful about their work, but unfortunately, knowing Photoshop is a more preferred skill than having integrity. …Design Ethics4 min read
Published in The Startup·Sep 11, 2020Is There Such a Thing as a Dumb User?It’s been many years since the term MVP (minimum viable product) took the Product Management World by storm. Essentially a development technique, MVP is a process in which a new product houses just enough features to meet a customer need. The finer details are only added once early users of…User Experience4 min read
Published in UX Collective·Aug 16, 2020Imitation is no longer flatteryIf you haven’t heard of the Jio-Zoom plagiarism clash, you’re probably living under a rock (which may not be a bad idea given the state of the world right now). The turf war between Jio Meet and Zoom began when the Indian telecom giant ripped off the Chinese company’s design…Design4 min read
Mar 12, 2019Who’s the user-friendliest of them all?Ever noticed how the numeric keypads on a smartphone and calculator are actually inverted? Me neither! It was only until I read about it on Medium that I realised how oblivious I was. …UX3 min read
Published in The Startup·Sep 6, 2018Can Design Save the World?Each time we are faced with the compelling question ‘What kind of world are we leaving for our children?’ it leads to a discussion on physical factors such as plastic-free packaging or organic fabrics that help reduce carbon footprint. But as members of the technological revolution, have we stopped to…Design4 min read
Published in Prototypr·Dec 5, 2017An idea can change your lifeI’ve been MIA for a while now so let me begin this one a little differently. I’m going to assign a task to you. Nothing too major, just a simple mental exercise. Ready? Okay, here goes. I need you to design a shoe. Any shoe. It doesn’t matter what fabric…Design3 min read
Published in Prototypr·Oct 29, 2017With great design, comes great fearA friend of mine happened to ask me, quite recently, about how I design a piece of artwork. I think he expected me to spew some industry jargon, because when I told him of the methodical process that is design conceptualization, he was stunned. “So, the idea doesn’t just hit…Design Thinking3 min read
Published in Prototypr·Sep 10, 2017Ctrl C + Ctrl VBack in 2011, designer Christian Louboutin sued Yves Saint Laurent for copying his signature red sole, a distinguishing feature of the former’s footwear. YSL retaliated that it was not possible to trademark a colour, especially in fashion where the element acts as a backbone. The case dragged on for years…Design3 min read
